Let’s define how marketing strategies have changed For decades, “traditional marketing strategy” meant research-heavy annual plans, fixed budgets, and campaign calendars built months in advance. Teams relied on periodic surveys, focus groups, media buys, trade shows, and static content to reach broad audience segments. Decisions were guided by experience, intuition, and delayed feedback (think quarterly…
Hey there, The AI world never sleeps, does it? Just when you think you’ve got a handle on everything, three new developments pop up that completely change the game. This week brought some fascinating updates that I think you’ll find pretty interesting. From Amazon making ad creation ridiculously simple to researchers predicting health issues years…
Hey there, You know that feeling when you ask ChatGPT to write something and it spits back robotic copy that sounds like… well, like AI wrote it? Or when you spend 20 minutes crafting the “perfect” prompt only to get results that completely miss the mark? You’re not alone. Most people are using AI like…
Running a business sometimes feels like juggling flaming torches while riding a unicycle. You’re constantly switching between tasks, chasing down approvals, and wondering where that important client email went. Sound familiar? Here’s what most business owners don’t realize: the problem isn’t that you need more hours in the day. The problem is that you’re doing…
Hi there, Quick pulse check: are you testing one new AI workflow each week? If not, this roundup makes it easy. Below are five practical wins from retail ops to internal comms and healthcare that you can borrow for your business playbook. This week’s insights Starbucks rolls out AI inventory counting across 11,000 stores Why…
If you’re a business professional, you’ve likely seen AI skills pop up in job descriptions and industry reports. It’s clear that understanding artificial intelligence is no longer optional it’s essential for staying competitive. But where do you even start? Reading a few articles is one thing, but truly knowing how to apply AI to solve…
Which Model Mastered Our Newsletter Game? We will show you the models and the methods we used, and who came out on top. If you’ve ever managed a newsletter, you know the grind. Sourcing articles, writing summaries, crafting subject lines it’s a lot. We used to have a standard operating procedure (SOP) that was a…
Hi there Nicole here.AI keeps proving its value where it matters: real teams, real workflows, real savings. This week’s roundup spotlights practical wins you can borrow from marketing and support to safety training and clinical workflows. Let’s dive in. Mercer International Trims Costs with Google Workspace + Gemini (and makes safety training faster) What happened:…
Hey there, Ever feel like you’re just jumping into tasks without a clear plan? You know a process could be better, but figuring out where to even start feels overwhelming. That’s exactly why the first step in any AI or automation journey isn’t about fancy tech it’s about one simple, powerful word: Define. This is…
Hello AI Enthusiast! This week, we’ve curated the latest developments and trends in the AI space that are reshaping industries and sparking new possibilities. Did you know that we have a YouTube channel with tons of instructional videos? If you are looking at how to do something with AI check it out: https://www.youtube.com/@AISmartMarketing/videos Here’s what’s…
Stop the endless cycle of experimentation and start building AI solutions that deliver measurable value. Schedule a consultation and map your next steps.
